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Visionworks hits "home run" with Little League Baseball partnership

In 2017, Visionworks kicked off a multifaceted new partnership with Little League Baseball.

In 2017, Visionworks kicked off a multifaceted new partnership with Little League Baseball. The first big event involved H-E-B Big League Weekend in San Antonio, where the company is headquartered.

Ahead of the event, Visionworks donated more than 200 Let's Go See vouchers, redeemable for a free eye exam and glasses, to San Antonio's Windcrest Urban Initiative League. The Urban Initiative is a Little League® Baseball and Softball program that helps eligible leagues with equipment acquisition, capital improvement cash grants, field development and renovation, access to Little League Baseball and Softball Education and Training programs, and more. Visionworks also arranged for one lucky team from the Windcrest league to meet and greet Major League Baseball players from the Texas Rangers and Cleveland Indians and then watch the spring season game from a suite. Players who had received vouchers and glasses were able to wear them to the game and see every play clearly.

Moving from hometown to world-renowned, Visionworks also participated in the Little League Baseball World Series (LLBWS) in August by providing a one-of-a-kind game day experience in the event's Family Fun Zone. A Visionworks tent included merchandise giveaways, a meet and greet with PAW Patrol characters and Visionworks mascot Mr. Shades, an animated GIF photo booth, and the "Big Hitter" virtual reality experience. The latter tied good vision to good sports performance by allowing Little Leaguers to step up to the plate and bat in the LLBWS stadium — then have their vision go blurry. The virtual reality experience closed with the statistic that 1 in 4 kids has a vision problem. Overall, the Visionworks booth received more than 7,000 visitors throughout the Little League World Series. All Little League Baseball marketing efforts combined produced a total reach for Visionworks of 124 million during the year.

At the end of 2017, the Let's Go See program partnered with two more Urban Initiative leagues — in the Bronx and Chicago — to provide a range of field repairs and renovations. The Visionworks team is excited to continue its Little League Baseball partnership in 2018. Among other successes, that partnership is helping Let's Go See expand beyond its initial school and organization outreach and reach many more people with its message about the importance of annual eye exams for school-aged children.