Let's clear the healthiest path.
Just two in five Americans feel confident in choosing health insurance — about one in 10 have proficient health literacy skills. Health information today is too complicated for people to find, understand, and use.
We're committed to meeting people where they are, and helping everyone take the healthiest possible action, every time.
Highmark Health is building a world where everyone embraces health. But in today's system, embracing your health can feel intimidating.
That's why we're building Living Health: it's all about making health more personal, simple, and proactive. It's also why we are going all-in on being a health literate organization and adhering to health literacy best practices in communications with members, patients, customers, and even our own team members.
The "SMPL" mark appears on communications from Highmark Health brands that have been reviewed against our "SMPL" health literacy standard.
That means they are written to a reading level that the reader can understand, make it clear what the reader should do, and meet other criteria established by experts at the CDC, Center for Plain Language, and other organizations.
The SMPL mark represents our commitment to a higher standard for supporting everyone's health literacy levels.
Two of the clinical architects of the Living Health strategy discuss how Highmark Health is reinventing health care.
SVP Nebeyou Abebe shares insights on how the organization is addressing food insecurity, a root cause of poor health.
The “digital front door” is open to a new integrated health experience platform that is central to Living Health.
What’s love got to do with improving health care? Three leaders share their thoughts and insights.
Community Health & Employee Engagement Programs
Supplier Diversity & Inclusion
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Highmark Blue Cross Blue Shield is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. Highmark Blue Shield is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. Highmark Blue Cross Blue Shield West Virginia is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. Highmark Blue Cross Blue Shield Delaware is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. Highmark Blue Cross Blue Shield of Western New York is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. Highmark Blue Shield of Northeastern New York is an independent licensee of the Blue Cross Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. The Blue Cross and Blue Shield symbols are registered marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.
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