Skip to main content

Business Highlights: Visionworks


Visionworks is a leading provider of eye care services in the U.S. with more than 650 optical retail stores in 40 states and the District of Columbia. The company is a wholly owned subsidiary of HVHC Inc. In 2014, nearly 40 new Visionworks stores debuted and more than 2.5 million pairs of glasses were sold to valued customers. The company also launched a contact lens e-commerce site and introduced or expanded many new fashion designer frames including Diane Von Furstenberg®, Lacoste®, Anne Klein®, Just Cavalli®, Nine West®, Diesel® and Nike®. Visionworks is also America's number one seller of GUESS® eyeglasses and a leading seller of Transitions® lenses.

All Visionworks stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Comprehensive service offerings include contact lens dispensing, in-store labs which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. The company is committed to providing customers with an excellent shopping experience and high- quality products and services with the best value and selection in the industry.

2014 business highlights include stories of how Visionworks strives to super serve their customers every day and how Visionworks eye exams have uncovered medical problems and saved patients from life-threatening medical conditions.

Read the community highlights related to Visionworks. Read Highmark Health's financial overview. View Highmark Health's financial performance.

Fast Fact

650 stores, one customer at a time

Visionworks serves one customer at a time through its more than 650 optical retail stores in 40 states and the District of Columbia.

Awards & Recognition


Visionworks named a Finalist for 2014 Transitions Retailer of the Year

Visionworks is the only five-time consecutive nominee (2010-2014) for Transitions Retailer of the Year since the inaugural National Retailer of the Year Award was established and the only two-time award winner (2010 & 2013). The annual Transitions Awards program is sponsored by Transitions Optical, Inc., which recognizes optical labs, optical retailers and independent eyecare professionals for their year-long commitment to promoting eye health and photochromic lenses.

From your eyes

"I gotta say, I love the Visionworks in the Elmira, New York location. I went there for my exam and had new insurance. Could not have had a better visit! I'd recommend this location to anyone!"

Crystal Parker
Visionworks customer
Elmira, N.Y

In our words

"Customer service means everything to us. It means super serving our customers in order to build relationships. It means giving our customers 110 percent, 100 percent of the time. It means not only satisfying the customers but exceeding their expectations. And creating the best possible experience in every single encounter."

Rebekah Kennedy & Team
General Manager
Visionworks Store #314
St. Petersburg, Fla.